This Month's eNewsletter Featured Articles:
As a marketing professional, you're challenged with getting the greatest overall value for your direct marketing dollar... and with an increasing number of digital channels available, combined with traditional media options, there are pros and cons of each channel as it relates to improving response rates and ROI.
The key question is, "What's the best marketing mix that will connect with your target audience?"
Visions worked in collaboration with the client to develop a campaign strategy that would deliver 75 sales appointments. The highly-personalized approach integrated multiple channels into a delivery schedule that was designed to achieve maximum response.
Our campaign creative identified the seriousness of a sanitation issue faced by many healthcare facilities, and offered a free sanitation test kit with published white paper outlining the effectiveness, value, and benefits of our product solution.
Jon Otto, a member of the White Earth Nation and CEO of Visions, Inc., was recognized by the Minnesota American Indian Chamber of Commerce (MAICC) for his commitment of time, talents, and resources to support the MAICC's Mission. One of the first American Indian Chambers in the United States and the first and oldest Chamber for people of color in Minnesota, the MAICC was founded and incorporated in 1986.
Basics: RFQs/POs/File Prep/PDFs/FTP
Find specifications on over 100 sizes in 12 categories, with a downloadable die file available for each envelope.
When describing your project to us for quotation purposes, it is important that we're both on the same page in terms of pages.
If you use InDesign, here are step-by-step instructions on packaging your job files.
If you use MS Word, saving your job so it prints successfully is as easy as 1-2-3.
It may be tempting to edit and send us a file from your smart phone or approve a proof from your iPad. We find the technology is not quite ready.
If you use Acrobat to proof your print job, make sure your screen settings are correct in Acrobat. Here's how.
Visions worked in collaboration with the client to develop a campaign strategy that would deliver 75 sales appointments.
The biggest fear for any event host is poor attendance, and the biggest challenge of any event marketer is attracting the right people — filling the seats with the target audience!
Did you know that promotional products are one of the most effective and economical marketing tools available today?
If you're looking for answers, inspiration, or just some new ideas, you might find them here.
Kerning vs. tracking. Descenders, ascenders and baselines. Sixteen type classifications. Master this and be a type guru!
For a wacky take, visit this site that purports to use pyschology to build your palette.
Lines! Curves! Colors! Shade! We feature 15 trends and 60 logos from the 2015 LogoLounge Trend Report.
Setting up jobs that require die cuts such as folders and packaging is easy if you follow these simple guidelines.
If you are considering a new or redesigned logo and/or corporate identity, here are some ideas to keep in mind.
A Brazilian design firm bested 138 other creative firms to win the Olympic Committee contract.
Explore some great pocket folder links, each with free die outlines available for download.
Envato features over 4.5 million digital products created by designers, developers, photographers, illustrators and producers.
Zing Ecommerce created these awesome gifs that tell the story of famous company logos throughout their history.
A brand so strong its target audience pays a premium to see it on a mug? Impossible? Not for Pantone.
MyFonts.com has this cool feature where you can upload an image of type and it will tell you the name of the typeface. Does it really work? We tested it with 40 randomly selected fonts to find out.
These wild fonts look like images and speak as a typographic metaphor like no other typefaces can.
Digital printing used to be hard. Now it's much easier. See just how hard with these two examples from history.
1:1 personalization is a lot more than names. Here is an example of what you can do.
If you are looking for a practical guide to what's possible with variable data, here it is.
We have a new secret weapon when it comes to digital folders, brochures, etc. It's new equipment and a process that won't result in cracked ink along the fold. It really is a huge improvement.
The retailer discontinued its iconic Big Book in 2009. Here's why they've decided they need mailings after all.
When it comes to direct mail, we've got all the services you need under one roof. Your campaign will proceed smoothly and effectively.
An email has a subject, a direct mail piece has a headline, but really they function the same: Open it and read on! Here are four strategies to get more readers to do just that.
As a marketing professional, you're challenged with getting the greatest overall value for your direct marketing dollar.
Niches is a proprietary segmentation tool that uses demographic elements to group a household into one of 26 specific clusters.
Now there's an easy-to-use tool to statistically profile your best B2B or B2C customers.
Read all about list acquisition, consumer and business lists, and the secret sauce of great campaigns.
These postcard design tips focus on print options that add value by increasing response rate.
The postcard is simple, cost-effective and can deliver results. To get the best response from yours, keep these five tips in mind.
With successful direct response campaigns, three critical elements converge to entice your readers to take action. Those three elements are the list, the offer and the creative.
Identify the eight type of stories that get the best readership, design strategies and much more.
Would you like to see your email newsletter list grow more quickly? Here's how you can build your email list using print.
Looking for ways to become an even greener mailer? Check out these suggestions.
Looking for ways to become an even greener mailer? Check out these suggestions from the USPS and the Direct Mail Association.
Switch your bulbs, why choose the tap tap and other tips on how a little green can make a big difference.
Review the details as to the impact of your recycled stock choices.
Apple promotes sustainable forestry via its partnership with The Conservation Fund to protect working forests in Maine and North Carolina.
Equipment and Capabilities
We came across two other security infographics that are relevant to helping protect your personal and confidential information.
Vision's Jon Otto was recognized at the Minnesota American Indian Chamber of Commerce's (MAICC) Annual Awards Banquet.
Visions has been a long time supporter of the great work done by the Tiwahe Foundation.
Sharing good fortune with others is a big part of our philosophy at Visions, and recently we had the pleasure of participating in The St. Jude Fall Festival of Hope.
Images and Color
How you can avoid getting a stock agency demand letter for copyright infringement.
Standardizing color across your workflow is easier than you think!
This cool tool from Idée Labs searches millions of Flickr Creative Commons images.
These early color photographs of Antarctica were taken by Frank Hurley in 1915 at the age of 30.
For a quick but thorough review of color theory and how it applies to creative, production and printing, look no further than this article.
Jean Jullien is the 32-year-old French graphic designer who created two iconic images that have been shared millions of times.
We set out this month to find really great, truly free (even for commercial use) stock photo web sites.
Learn about f-stop, ISO and other key concepts with sample images referenced.
Need to print an image graphic from the Web? Here's how to reduce the JPG artifacts in your original.
The catalyst for this story is a fantastic brochure produced by The Print Council simply titled Why Print?
Experiential marketing is a strategy to engage consumers and invites and encourages them to become a participant in a brand.
See the button styles of ten great websites, with four expert tips from a renowned designer.
Even if you are in an industry that some might not find exciting, you can still create thoughtful, engaging content your target audience will read.
Tie your brand to a positive customer experience or emotional connection, and you're more likely to develop a customer for life.
B2B respondents listed direct mail as a critical component of their marketing mix.
Review the finer points of grammar, the little things that can make all the difference, to see if your writing complies.
Dan Britton, a graphic designer and dyslexic, has designed a font that helps non-dyslexics see what it's like.
How you should change your approach to copy for both spendthrifts and penny pinchers.
It is easy to create amazing charts with the charting tools at google.com.
Research shows how substituting a word in a familiar expression causes the brain of a reader to snap to attention.
Is your content successfully reaching millennials? Compare your strategies to these surefire tips and get more shares from your content.
Sponsored content is emerging as the newest form of scalable online advertising.
How small businesses can use simple data collection methods to gain insight into their opportunities, design promotions, and ultimately sell more.
Customized landing pages can improve campaign results up to a 70%.
Trying to come up with story ideas for your newsletter or blog? Here are ten ways to jumpstart your effort.
Does your marketing subtly appeal to one gender more than the other? What can you do about it?
Learn the fundamentals of creating, deploying and optimizing customer surveys.
List rental has been a standard practice in the direct mail industry for years. Email marketing, not so much.
What's your marketing plan for the holidays? Here are some great ideas to consider.
Offset Printing and Coatings
Did you know UV coating looks great and can protect your print jobs from automation damage and even normal wear?
10 tips to keep in mind when your print job has heavy ink coverage.
How thick is a given weight of paper? It all depends on the type of paper it is. Confused? Read this and you won't be.
SA cites 200+ studies showing human brains prefer reading text on paper rather than screens.
Choose from both an article and a video on the process of manufacturing paper from start to finish.
If you require assistance frequently with exotic stocks or paper research issues, we can introduce you to a specialist known as a paper merchant.
Post-Press and Bindery
Loop stitching is a great bindery option for brochures or catalogs that need to be included in a three-ring binder. They lie flat while opened, unlike materials that rely on drilled holes.
We lay out typical folding options and their relative advantages!
QR Codes and Augmented Reality
We discuss four areas of your print footprint that need to be updated in the age of QR codes and smart phones.
Drill down into your marketing ROI with the details derived from 1:1 QR codes!
Read 10 great reasons why you should consider integrating a QR code into your next print campaign.
Social Sites and Email
The research is in on the best days and times of days to send your emails.
Sidekick, a free email plugin, allows you to view the open and click history of every email you send.
This infographic from Fusework Studios shows how you can get the most from Twitter.
Spam is no longer limited to email: It has quickly migrated to social media.
You spend a lot of time creating your email marketing campaigns. Make sure they get delivered.
The NCOA database helps you ensure your mail gets to its recipient, improving deliverabiity and getting the most from your marketing.
Lean more about NCOA, a secure, licensed service from the USPS to keep your lists up to date.
There is bipartisan support in Congress for a bill to reform the USPS and make it more solvent.
Here is a summary of the recently approved USPS price changes. Call us with any questions!
A fantastic PDF detailing the new requirements for the address panel for any Standard Mail project, i.e. direct mail.
The USPS has changed folded mailpiece requirements effective January, 2013. Here is a summary of the changes.
Work and Play
This Ikea television ad highlights the user-friendliness of its print campaign, spoofing a MacBook campaign.
Why would a gifted musician choose such an obscure instrument?
We found this video of Steve Jobs from when he spoke in 2005 at Stanford University's commencement.
A good joke can come in handy this time of year. Here are eight bad ones.
Stan Lee, the creator of the Incredible Hulk, originally envisioned a grey-skinned hulk. Lucky for him, it printed green.
Calculating the odds of an unlikely occurrence is trickier than you think.
In a perfect world, best ideas win. In the real world, recognize these logical fallacies.
This is one of the easiest-to-follow guides on Google searches you will ever find. Case study based, live links to each example.
An eggcorn is an unintended pun of sorts. A term only recently coined, it's taken on a life of its own.