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This Month's eNewsletter Featured Articles:

Case Study: Improving Results with the Right Marketing Mix

Visions worked in collaboration with the client to develop a campaign strategy that would deliver 75 sales appointments. The highly-personalized approach integrated multiple channels into a delivery schedule that was designed to achieve maximum response.

Our campaign creative identified the seriousness of a sanitation issue faced by many healthcare facilities, and offered a free sanitation test kit with published white paper outlining the effectiveness, value, and benefits of our product solution.

Driving eCommerce: The Case of Restoration Hardware

In its 10-K filing for investors, Restoration Hardware described its catalogs, which the company describes as "source books," using the following language: "Our source books are one of our primary branding and advertising vehicles," and "a key driver of sales through both our website and retail stores." Nearly half of the furniture retailer's net revenue comes from catalogs and e-commerce sales.

Print and eCommerce: By the Numbers

A recent survey by Nielson looked into the retail sector and how US consumers arrive at purchasing decisions. 56% of consumers surveyed pointed to mailed materials as the chief source of information used to make purchasing decisions, about 20% greater than the nearest digital influencer. Mailed materials such as catalogs and Call to Actions (CTAs) were the clear leaders in driving actual purchases.

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Basics

Basics of Direct Mail

Direct mail remains a highly effective way for you to grow your organization. How do you maximize this marketing investment?

Job Release Guidelines

You've worked so hard on your job. Here's a quick overview of what to do when you're ready to send it off.

How Many Pages Is My Project?

When describing your project to us for quotation purposes, it is important that we're both on the same page in terms of pages.

The Ultimate Color Guide

Need a guide to color as it relates to printing? You can find it here, along with links to related articles.

Production-Ready PDFs

For smaller jobs, the traditional rules of PDFs do not apply. Learn the rules, and see six examples of proper, and improper, PDFs!

The Ultimate Envelope Guide

Find specifications on over 100 sizes in 12 categories, with a downloadable die file available for each envelope.

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Case Study

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Communications

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Creative

New Logo Design Trends

Logo Lounge has released its 2018 “Logo Trends Report,” a fascinating take on key trends in brand and identity creation.

Type Terms, Tips and Tweaks

Kerning vs. tracking. Descenders, ascenders and baselines. Sixteen type classifications. Master this and be a type guru!

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Digital Printing

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Direct Mail

17 Ways to Increase Response Rates

With successful direct response campaigns, three critical elements converge to entice your readers to take action. Those three elements are the list, the offer and the creative.

List Acquisition

Read all about list acquisition, consumer and business lists, and the secret sauce of great campaigns.

We Do Direct Mail!

When it comes to direct mail, we've got all the services you need under one roof. Your campaign will proceed smoothly and effectively.

Most Important Landing Page Feature

What is the single most important feature of any landing page? It's the laser focus on getting the reader to take the next step in your marketing effort.

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Environment

Greener Mail

Looking for ways to become an even greener mailer? Check out these suggestions from the USPS and the Direct Mail Association.

Going Green

Get the skinny on reducing your carbon footprint.

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Equipment and Capabilities

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Giving Back

Community Giving: St. Jude Hospitals

Sharing good fortune with others is a big part of our philosophy at Visions, and recently we had the pleasure of participating in The St. Jude Fall Festival of Hope.

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Images and Color

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Marketing

Data Mining for the Rest of Us

Small businesses can use simple data collection methods to gain insight into opportunities, design promotions, and ultimately sell more.

A Super Cool Type of Table Tent

Table tents are a proven way to increase per-customer revenue. Here's an alternate table tent design that is really easy and super cool!

Experience the Brand... Experience the Message

Today, successful marketers strive to attach both "brand" and "message" to more positive customer experiences... and they're doing it by integrating sensory cues with branded media to create multisensory marketing experiences.

Why Print?

The catalyst for this story is a fantastic brochure produced by The Print Council simply titled Why Print?

EXPERIENCE
MARKETING!

Tie your brand to a positive customer experience or emotional connection, and you're more likely to develop a customer for life.

Holiday Marketing

What's your marketing plan for the holidays? Here are some great ideas to consider.

Situation Analysis

You can use a 5C framework to evaluate your marketing situation. Learn more.

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Offset Printing and Coatings

Quiz Answers

Here are the answers to our printing terms quiz. Hope you did well!

Five Great Packaging Resources

Whether you are launching a new product or redesigning the packaging of an existing one, sometimes it helps to be inspired by great work.

Rich Black Ink

Make your black backgrounds deeper and richer by adding some color to the 100% black ink.

Product Focus: UV Coating

Did you know UV coating looks great and can protect your print jobs from automation damage and even normal wear?

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Paper

Paper Thickness and Weight

How thick is a given weight of paper? It all depends on the type of paper it is. Confused? Read this and you won't be.

The Right Paper

Ever wonder which stock you should specify for which type of project? Wonder no more; they are all listed here!

Paper Glossary

Here's the key to keeping up when inundated with paper jargon. This one's a keeper!

Video: How Paper Is Made

Choose from both an article and a video on the process of manufacturing paper from start to finish.

When Do You Need a Paper Merchant?

If you require assistance frequently with exotic stocks or paper research issues, we can introduce you to a specialist known as a paper merchant.

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Post-Press and Bindery

Product Focus: Loop Stitching

Loop stitching is a great bindery option for brochures or catalogs that need to be included in a three-ring binder. They lie flat while opened, unlike materials that rely on drilled holes.

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QR Codes and Augmented Reality

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Social Sites and Email

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USPS

USPS Address Panel Updates

A fantastic PDF detailing the new requirements for the address panel for any Standard Mail project, i.e. direct mail.

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Work and Play

The Eggcorn Is Born

An eggcorn is an unintended pun of sorts. A term only recently coined, it's taken on a life of its own.

Hammered Grammar

These jokes, compiled by a dictionary blog, will have every editor out there laughing.

Guide to Google Advanced Search

This is one of the easiest-to-follow guides on Google searches you will ever find. Case study based, live links to each example.