This Month's eNewsletter Featured Articles:
Visions' ESP technology is transforming print into one of the most powerful influencers over consumer buying behavior. Marketers can now connect with customers like never before — through interactive engagement that stimulates the senses. Print can now be used as a powerful differentiator that dramatically improves the customer experience — delivering superior results with improved brand recall, customer retention, open rates and responses! Join us to unmask your potential to Raise Your Image!
In its 10-K filing for investors, Restoration Hardware described its catalogs, which the company describes as "source books," using the following language: "Our source books are one of our primary branding and advertising vehicles," and "a key driver of sales through both our website and retail stores." Nearly half of the furniture retailer's net revenue comes from catalogs and e-commerce sales.
A recent survey by Nielson looked into the retail sector and how US consumers arrive at purchasing decisions. 56% of consumers surveyed pointed to mailed materials as the chief source of information used to make purchasing decisions, about 20% greater than the nearest digital influencer. Mailed materials such as catalogs and Call to Actions (CTAs) were the clear leaders in driving actual purchases.
Basics: File Prep/RFQs/POs
Accurate specifications ahead of time are essential to getting your job printed quickly at the price you expect.
Follow these four steps when placing an order with us from a quote we've supplied.
When describing your project to us for quotation purposes, it is important that we're both on the same page in terms of pages.
If you use InDesign, here are step-by-step instructions on packaging your job files.
If you use MS Word, saving your job so it prints successfully is as easy as 1-2-3.
For smaller jobs, the traditional rules of PDFs do not apply. Learn the rules, and see six examples of proper, and improper, PDFs!
Like many successful retailers, Restoration Hardware uses a print catalog to drive branding and sales.
Visions worked in collaboration with the client to develop a campaign strategy that would deliver 75 sales appointments.
The biggest fear for any event host is poor attendance, and the biggest challenge of any event marketer is attracting the right people — filling the seats with the target audience!
Visions' ESP technology is transforming print into one of the most powerful influencers over consumer buying behavior. Come see for yourself on March 8!
Take a look at these videos to see how storytelling can make you a more interesting and effective communicator.
If you're looking for answers, inspiration, or just some new ideas, you might find them here.
Firms that won design awards saw an immediate increase in stock price, according to a study of 264 firms over 13 years.
Kerning vs. tracking. Descenders, ascenders and baselines. Sixteen type classifications. Master this and be a type guru!
Check out these six logo trends, from flat designs to monolines, for cutting edge identity design.
Lines! Curves! Colors! Shade! We feature 15 trends and 60 logos from the 2015 LogoLounge Trend Report.
Review 12 posters from the Cooper Hewitt/Smithsonian Museum exhibit How Posters Work and see an example of each.
If you are considering a new or redesigned logo and/or corporate identity, here are some ideas to keep in mind.
Explore some great pocket folder links, each with free die outlines available for download.
Envato features over 4.5 million digital products created by designers, developers, photographers, illustrators and producers.
Zing Ecommerce created these awesome gifs that tell the story of famous company logos throughout their history.
A brand so strong its target audience pays a premium to see it on a mug? Impossible? Not for Pantone.
MyFonts.com has this cool feature where you can upload an image of type and it will tell you the name of the typeface. Does it really work? We tested it with 40 randomly selected fonts to find out.
Digital printing used to be hard. Now it's much easier. See just how hard with these two examples from history.
1:1 personalization is a lot more than names. Here is an example of what you can do.
If you are looking for a practical guide to what's possible with variable data, here it is.
We have a new secret weapon when it comes to digital folders, brochures, etc. It's new equipment and a process that won't result in cracked ink along the fold. It really is a huge improvement.
We thought we'd share some of the many compelling statistics that show why print and eCommerce go great together!
The retailer discontinued its iconic Big Book in 2009. Here's why they've decided they need mailings after all.
An email has a subject, a direct mail piece has a headline, but really they function the same: Open it and read on! Here are four strategies to get more readers to do just that.
A simple checklist to make sure you are getting the best results from your postcard mailings.
Niches is a proprietary segmentation tool that uses demographic elements to group a household into one of 26 specific clusters.
Read all about list acquisition, consumer and business lists, and the secret sauce of great campaigns.
The postcard newsletter is a great concept, allowing you to provide valuable information in a condensed format that is more likely to get read.
These postcard design tips focus on print options that add value by increasing response rate.
With successful direct response campaigns, three critical elements converge to entice your readers to take action. Those three elements are the list, the offer and the creative.
Identify the eight type of stories that get the best readership, design strategies and much more.
What is the single most important feature of any landing page? It's the laser focus on getting the reader to take the next step in your marketing effort.
Review the details as to the impact of your recycled stock choices.
Apple promotes sustainable forestry via its partnership with The Conservation Fund to protect working forests in Maine and North Carolina.
Looking for ways to become an even greener mailer? Check out these suggestions.
Looking for ways to become an even greener mailer? Check out these suggestions from the USPS and the Direct Mail Association.
Switch your bulbs, why choose the tap tap and other tips on how a little green can make a big difference.
Equipment and Capabilities
We came across two other security infographics that are relevant to helping protect your personal and confidential information.
Vision's Jon Otto was recognized at the Minnesota American Indian Chamber of Commerce's (MAICC) Annual Awards Banquet.
Visions has been a long time supporter of the great work done by the Tiwahe Foundation.
Sharing good fortune with others is a big part of our philosophy at Visions, and recently we had the pleasure of participating in The St. Jude Fall Festival of Hope.
Images and Color
To convert to CMYK or not convert.With new technologies come new options.
How you can avoid getting a stock agency demand letter for copyright infringement.
With image-intensive projects, you should always resize images before importing them into your layouts.
This cool tool from Idée Labs searches millions of Flickr Creative Commons images.
We opened an image as both 8-and 16-bit. Compare the two after a few adjustments and you'll see why.
These early color photographs of Antarctica were taken by Frank Hurley in 1915 at the age of 30.
Here's a free stock image resource for you to check out to keep your image costs down.
We set out this month to find really great, truly free (even for commercial use) stock photo web sites.
Learn about f-stop, ISO and other key concepts with sample images referenced.
Need to print an image graphic from the Web? Here's how to reduce the JPG artifacts in your original.
While shopping, you're encouraged to pick-up, play with, and touch the merchandise.
Today, successful marketers strive to attach both "brand" and "message" to more positive customer experiences... and they're doing it by integrating sensory cues with branded media to create multisensory marketing experiences.
The catalyst for this story is a fantastic brochure produced by The Print Council simply titled Why Print?
Experiential marketing is a strategy to engage consumers and invites and encourages them to become a participant in a brand.
See the button styles of ten great websites, with four expert tips from a renowned designer.
Even if you are in an industry that some might not find exciting, you can still create thoughtful, engaging content your target audience will read.
Tie your brand to a positive customer experience or emotional connection, and you're more likely to develop a customer for life.
B2B respondents listed direct mail as a critical component of their marketing mix.
Review the finer points of grammar, the little things that can make all the difference, to see if your writing complies.
Dan Britton, a graphic designer and dyslexic, has designed a font that helps non-dyslexics see what it's like.
How you should change your approach to copy for both spendthrifts and penny pinchers.
It is easy to create amazing charts with the charting tools at google.com.
Research shows how substituting a word in a familiar expression causes the brain of a reader to snap to attention.
Is your content successfully reaching millennials? Compare your strategies to these surefire tips and get more shares from your content.
Sponsored content is emerging as the newest form of scalable online advertising.
How small businesses can use simple data collection methods to gain insight into their opportunities, design promotions, and ultimately sell more.
Customized landing pages can improve campaign results up to a 70%.
Trying to come up with story ideas for your newsletter or blog? Here are ten ways to jumpstart your effort.
Does your marketing subtly appeal to one gender more than the other? What can you do about it?
List rental has been a standard practice in the direct mail industry for years. Email marketing, not so much.
This mini-whitepaper provides a primer on testing strategies, concepts and options.
Offset Printing and Coatings
Did you know UV coating looks great and can protect your print jobs from automation damage and even normal wear?
10 tips to keep in mind when your print job has heavy ink coverage.
How thick is a given weight of paper? It all depends on the type of paper it is. Confused? Read this and you won't be.
Know the truth about recycling, where paper comes from and the importance of sustainable forestry.
Brightness not only determines how vibrant an image is but also determines a paper's color cast. Explained.
Two Sides North America has a great video busting the myth that print may not be environmentally friendly.
Choose from both an article and a video on the process of manufacturing paper from start to finish.
Post-Press and Bindery
Loop stitching is a great bindery option for brochures or catalogs that need to be included in a three-ring binder. They lie flat while opened, unlike materials that rely on drilled holes.
We lay out typical folding options and their relative advantages!
QR Codes and Augmented Reality
Five videos chosen to demonstrate augmented reality, the process of superimposing digital content onto real-world items.
We discuss four areas of your print footprint that need to be updated in the age of QR codes and smart phones.
Drill down into your marketing ROI with the details derived from 1:1 QR codes!
Social Sites and Email
The research is in on the best days and times of days to send your emails.
Tools to ensure the security and integrity of sensitive information is something Visions takes very seriously
As has become custom, January is ushering in a new set of postage rates from the USPS. Here's a summary of the changes.
Lean more about NCOA, a secure, licensed service from the USPS to keep your lists up to date.
There is bipartisan support in Congress for a bill to reform the USPS and make it more solvent.
Here is a summary of the recently approved USPS price changes. Call us with any questions!
A fantastic PDF detailing the new requirements for the address panel for any Standard Mail project, i.e. direct mail.
The USPS has changed folded mailpiece requirements effective January, 2013. Here is a summary of the changes.
Work and Play
When the cat recently wrecked the Mac, we learned some lessons the hard way that all laptop users should heed.
This Ikea television ad highlights the user-friendliness of its print campaign, spoofing a MacBook campaign.
Why would a gifted musician choose such an obscure instrument?
Stan Lee, the creator of the Incredible Hulk, originally envisioned a grey-skinned hulk. Lucky for him, it printed green.
In a perfect world, best ideas win. In the real world, recognize these logical fallacies.