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This Month's eNewsletter Featured Articles:

Experience Visions' Extra Sensory Print (ESP) on October 12!

Visions' ESP technology is transforming print into one of the most powerful influencers over consumer buying behavior. Marketers can now connect with customers like never before — through interactive engagement that stimulates the senses. Print can now be used as a powerful differentiator that dramatically improves the customer experience — delivering superior results with improved brand recall, customer retention, open rates and responses! Join us to unmask your potential to Raise Your Image!

What Really Influences You to Make a Purchase?

While shopping, you're encouraged to pick-up, play with, and touch the merchandise. Smell the flowers, feel the fabric, try something on. Smart marketers have long known that once a customer touches a product, they're much more likely to purchase that product. Are you familiar with the study of haptics, also known as the science of touch? You might be surprised to learn how powerful the influence is between the sense of touch, customer perception, and the brand experience. After all, it's common sense . . . we all know a cashmere sweater feels better than polyester, and none of us are surprised that it's more expensive.

Experience the Brand... Experience the Message

Today, successful marketers strive to attach both "brand" and "message" to more positive customer experiences ... and they're doing it by integrating sensory cues with branded media to create multisensory marketing experiences.

Marketing programs and media channels that appeal to three or more of the senses can increase both customer engagement and brand interaction by more than 70%, and one of the most powerful channels to stimulate a desired response is Extra Sensory Print (ESP) — See it, touch it, feel it, experience it. It's the one medium that can stimulate all our senses.

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Basics: File Prep/RFQs/POs

The Ultimate Envelope Guide

Find specifications on over 100 sizes in 12 categories, with a downloadable die file available for each envelope.

How Many Pages Is My Project?

When describing your project to us for quotation purposes, it is important that we're both on the same page in terms of pages.

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Basics: PDFs

Production-Ready PDFs

For smaller jobs, the traditional rules of PDFs do not apply. Learn the rules, and see six examples of proper, and improper, PDFs!

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Case Study

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Communications

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Creative

Type Terms, Tips and Tweaks

Kerning vs. tracking. Descenders, ascenders and baselines. Sixteen type classifications. Master this and be a type guru!

Fonts: Facial Recognition

MyFonts.com has this cool feature where you can upload an image of type and it will tell you the name of the typeface. Does it really work? We tested it with 40 randomly selected fonts to find out.

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Digital Printing

Digital Printing: Folding Improvements

We have a new secret weapon when it comes to digital folders, brochures, etc. It's new equipment and a process that won't result in cracked ink along the fold. It really is a huge improvement.

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Direct Mail

We Do Direct Mail!

When it comes to direct mail, we've got all the services you need under one roof. Your campaign will proceed smoothly and effectively.

List Acquisition

Read all about list acquisition, consumer and business lists, and the secret sauce of great campaigns.

17 Ways to Increase Response Rates

With successful direct response campaigns, three critical elements converge to entice your readers to take action. Those three elements are the list, the offer and the creative.

Most Important Landing Page Feature

What is the single most important feature of any landing page? It's the laser focus on getting the reader to take the next step in your marketing effort.

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Environment

Greener Mail

Looking for ways to become an even greener mailer? Check out these suggestions from the USPS and the Direct Mail Association.

Going Green

Get the skinny on reducing your carbon footprint.

Video: Is Print Dead?

We found this video that does a great job communicating the benefits of print from both effectiveness and environmental points of view.

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Equipment and Capabilities

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Giving Back

Community Giving: St. Jude Hospitals

Sharing good fortune with others is a big part of our philosophy at Visions, and recently we had the pleasure of participating in The St. Jude Fall Festival of Hope.

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Images and Color

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Marketing

Experience the Brand... Experience the Message

Today, successful marketers strive to attach both "brand" and "message" to more positive customer experiences... and they're doing it by integrating sensory cues with branded media to create multisensory marketing experiences.

Why Print?

The catalyst for this story is a fantastic brochure produced by The Print Council simply titled Why Print?

EXPERIENCE
MARKETING!

Tie your brand to a positive customer experience or emotional connection, and you're more likely to develop a customer for life.

Data Mining for the Rest of Us

How small businesses can use simple data collection methods to gain insight into their opportunities, design promotions, and ultimately sell more.

Holiday Marketing

What's your marketing plan for the holidays? Here are some great ideas to consider.

Situation Analysis

You can use a 5C framework to evaluate your marketing situation. Learn more.

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Offset Printing and Coatings

Product Focus: UV Coating

Did you know UV coating looks great and can protect your print jobs from automation damage and even normal wear?

Rich Black Ink

Make your black backgrounds deeper and richer by adding some color to the 100% black ink.

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Paper

Paper Glossary

Here's the key to keeping up when inundated with paper jargon. This one's a keeper!

Paper Thickness

How thick is a given weight of paper? It all depends on the type of paper it is. Confused? Read this and you won't be.

Video: How Paper Is Made

Choose from both an article and a video on the process of manufacturing paper from start to finish.

When Do You Need a Paper Merchant?

If you require assistance frequently with exotic stocks or paper research issues, we can introduce you to a specialist known as a paper merchant.

The Right Paper

Ever wonder which stock you should specify for which type of project? Wonder no more; they are all listed here!

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Post-Press and Bindery

Product Focus: Loop Stitching

Loop stitching is a great bindery option for brochures or catalogs that need to be included in a three-ring binder. They lie flat while opened, unlike materials that rely on drilled holes.

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QR Codes and Augmented Reality

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Resources

Five Great Packaging Resources

Whether you are launching a new product or redesigning the packaging of an existing one, sometimes it helps to be inspired by great work.

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Social Sites and Email

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USPS

USPS Address Panel Updates

A fantastic PDF detailing the new requirements for the address panel for any Standard Mail project, i.e. direct mail.

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Work and Play

Guide to Google Advanced Search

This is one of the easiest-to-follow guides on Google searches you will ever find. Case study based, live links to each example.

The Eggcorn Is Born

An eggcorn is an unintended pun of sorts. A term only recently coined, it's taken on a life of its own.