This Month's eNewsletter Featured Articles:
Visions' ESP technology is transforming print into one of the most powerful influencers over consumer buying behavior. Marketers can now connect with customers like never before — through interactive engagement that stimulates the senses. Print can now be used as a powerful differentiator that dramatically improves the customer experience — delivering superior results with improved brand recall, customer retention, open rates and responses! Join us to unmask your potential to Raise Your Image!
In its 10-K filing for investors, Restoration Hardware described its catalogs, which the company describes as "source books," using the following language: "Our source books are one of our primary branding and advertising vehicles," and "a key driver of sales through both our website and retail stores." Nearly half of the furniture retailer's net revenue comes from catalogs and e-commerce sales.
A recent survey by Nielson looked into the retail sector and how US consumers arrive at purchasing decisions. 56% of consumers surveyed pointed to mailed materials as the chief source of information used to make purchasing decisions, about 20% greater than the nearest digital influencer. Mailed materials such as catalogs and Call to Actions (CTAs) were the clear leaders in driving actual purchases.
Basics: File Prep/RFQs/POs
If you use a non-Adobe program to create your files, saving your job so it prints successfully is as easy as 1-2-3.
Accurate specifications ahead of time are essential to getting your job printed quickly at the price you expect.
Find specifications on over 100 sizes in 12 categories, with a downloadable die file available for each envelope.
When describing your project to us for quotation purposes, it is important that we're both on the same page in terms of pages.
For smaller jobs, the traditional rules of PDFs do not apply. Learn the rules, and see six examples of proper, and improper, PDFs!
If you use Acrobat to proof your print job, make sure your screen settings are correct in Acrobat. Here's how.
Small businesses can use simple data collection methods to gain insight into opportunities, design promotions, and ultimately sell more.
Like many successful retailers, Restoration Hardware uses a print catalog to drive branding and sales.
The biggest fear for any event host is poor attendance, and the biggest challenge of any event marketer is attracting the right people — filling the seats with the target audience!
Visions' ESP technology is transforming print into one of the most powerful influencers over consumer buying behavior. Come see for yourself on March 8!
Take a look at these videos to see how storytelling can make you a more interesting and effective communicator.
Logo Lounge has released its 2018 “Logo Trends Report,” a fascinating take on key trends in brand and identity creation.
Kerning vs. tracking. Descenders, ascenders and baselines. Sixteen type classifications. Master this and be a type guru!
For a wacky take, visit this site that purports to use pyschology to build your palette.
Lines! Curves! Colors! Shade! We feature 15 trends and 60 logos from the LogoLounge Trend Report.
Setting up jobs that require die cuts such as folders and packaging is easy if you follow these simple guidelines.
If you are considering a new or redesigned logo and/or corporate identity, here are some ideas to keep in mind.
We selected 25 portraits and applied different CMYK duotone to each image. You can even download the curves we used.
Envato features over 4.5 million digital products created by designers, developers, photographers, illustrators and producers.
Check out this great infographic of 28 design terms that every marketer should know.
A brand so strong its target audience pays a premium to see it on a mug? Impossible? Not for Pantone.
MyFonts.com has this cool feature where you can upload an image of type and it will tell you the name of the typeface. Does it really work? We tested it with 40 randomly selected fonts to find out.
Writing a letter can be as tricky as writing computer code! Here's why.
If you are looking for a practical guide to what's possible with variable data, here it is.
1:1 personalization is a lot more than names. Here is an example of what you can do.
Review our quick list of considerations when you plan to print your project digitally.
We have a new secret weapon when it comes to digital folders, brochures, etc. It's new equipment and a process that won't result in cracked ink along the fold. It really is a huge improvement.
Target Marketing Magazine readers indicated B2B delivers the best ROI for B2C among all types of approaches.
With successful direct response campaigns, three critical elements converge to entice your readers to take action. Those three elements are the list, the offer and the creative.
These postcard design tips focus on print options that add value by increasing response rate.
Read all about list acquisition, consumer and business lists, and the secret sauce of great campaigns.
When it comes to direct mail, we've got all the services you need under one roof. Your campaign will proceed smoothly and effectively.
An email has a subject, a direct mail piece has a headline, but really they function the same: Open it and read on! Here are four strategies to get more readers to do just that.
As a marketing professional, you're challenged with getting the greatest overall value for your direct marketing dollar.
Niches is a proprietary segmentation tool that uses demographic elements to group a household into one of 26 specific clusters.
Now there's an easy-to-use tool to statistically profile your best B2B or B2C customers.
Review the details as to the impact of your recycled stock choices.
Apple promotes sustainable forestry via its partnership with The Conservation Fund to protect working forests in Maine and North Carolina.
Looking for ways to become an even greener mailer? Check out these suggestions.
Looking for ways to become an even greener mailer? Check out these suggestions from the USPS and the Direct Mail Association.
Equipment and Capabilities
We came across two other security infographics that are relevant to helping protect your personal and confidential information.
Vision's Jon Otto was recognized at the Minnesota American Indian Chamber of Commerce's (MAICC) Annual Awards Banquet.
Visions has been a long time supporter of the great work done by the Tiwahe Foundation.
Sharing good fortune with others is a big part of our philosophy at Visions, and recently we had the pleasure of participating in The St. Jude Fall Festival of Hope.
Images and Color
How much can you scale an original photograph? This article provides the answers.
For a quick but thorough review of color theory and how it applies to creative, production and printing, look no further than this article.
To convert to CMYK or not convert.With new technologies come new options.
Standardizing color across your workflow is easier than you think!
With image-intensive projects, you should always resize images before importing them into your layouts.
We opened an image as both 8-and 16-bit. Compare the two after a few adjustments and you'll see why.
These early color photographs of Antarctica were taken by Frank Hurley in 1915 at the age of 30.
Learn about f-stop, ISO and other key concepts with sample images referenced.
CNBC is yet another example of a major media outlet profiling the value to marketers of catalogs.
Table tents are a proven way to increase per-customer revenue. Here's an alternate table tent design that is really easy and super cool!
This mini-whitepaper provides a primer on testing strategies, concepts and options.
List rental has been a standard practice in the direct mail industry for years. Email marketing, not so much.
While shopping, you're encouraged to pick-up, play with, and touch the merchandise.
Today, successful marketers strive to attach both "brand" and "message" to more positive customer experiences... and they're doing it by integrating sensory cues with branded media to create multisensory marketing experiences.
Experiential marketing is a strategy to engage consumers and invites and encourages them to become a participant in a brand.
This article delves into the concepts driving one-to-marketing and digital printing, touching on databases.
Considering a mobile campaign? Follow these six SMS best practices to avoid the dreaded STOP.
Even if you are in an industry that some might not find exciting, you can still create thoughtful, engaging content your target audience will read.
Return Path sees no negative impact of using in email, but it may make you feel a bit queasy.
B2B respondents listed direct mail as a critical component of their marketing mix.
A storytelling expert, with a huge dose of passion, she advocates a process to construct your unique story.
How you should change your approach to copy for both spendthrifts and penny pinchers.
Research shows how substituting a word in a familiar expression causes the brain of a reader to snap to attention.
Check out these two infographics to help you evaluate your website's elements and review key stats.
Sponsored content is emerging as the newest form of scalable online advertising.
Customized landing pages can improve campaign results up to a 70%.
Trying to come up with story ideas for your newsletter or blog? Here are ten ways to jumpstart your effort.
It may be mind-boggling but we easily compiled more than 1,600 abbreviations and acronyms used in texting.
What's your marketing plan for the holidays? Here are some great ideas to consider.
Offset Printing and Coatings
10 tips to keep in mind when your print job has heavy ink coverage.
Make your black backgrounds deeper and richer by adding some color to the 100% black ink.
Did you know UV coating looks great and can protect your print jobs from automation damage and even normal wear?
Ever wonder which stock you should specify for which type of project? Wonder no more; they are all listed here!
How thick is a given weight of paper? It all depends on the type of paper it is. Confused? Read this and you won't be.
Brightness not only determines how vibrant an image is but also determines a paper's color cast. Explained.
Two Sides North America has a great video busting the myth that print may not be environmentally friendly.
Choose from both an article and a video on the process of manufacturing paper from start to finish.
Post-Press and Bindery
Loop stitching is a great bindery option for brochures or catalogs that need to be included in a three-ring binder. They lie flat while opened, unlike materials that rely on drilled holes.
We lay out typical folding options and their relative advantages!
QR Codes and Augmented Reality
Five videos chosen to demonstrate augmented reality, the process of superimposing digital content onto real-world items.
We discuss four areas of your print footprint that need to be updated in the age of QR codes and smart phones.
Drill down into your marketing ROI with the details derived from 1:1 QR codes!
Social Sites and Email
The research is in on the best days and times of days to send your emails.
Tools to ensure the security and integrity of sensitive information is something Visions takes very seriously
Did you know you can get a snapshot of who viewed your piece online using Informed Delivery, the USPS service that allows consumers to preview what will be in their mailbox?
As has become custom, January is ushering in a new set of postage rates from the USPS. Here's a summary of the changes.
A recession-era surcharge on postal rates is expiring, and the USPS will effectively decrease postage rates.
There is bipartisan support in Congress for a bill to reform the USPS and make it more solvent.
USPS Postal Inspection Service warns of trojan horse email spam. Beware of what shows up in your inbox!
A fantastic PDF detailing the new requirements for the address panel for any Standard Mail project, i.e. direct mail.
Work and Play
An eggcorn is an unintended pun of sorts. A term only recently coined, it's taken on a life of its own.
These jokes, compiled by a dictionary blog, will have every editor out there laughing.
This Ikea television ad highlights the user-friendliness of its print campaign, spoofing a MacBook campaign.
Why would a gifted musician choose such an obscure instrument?
A good joke can come in handy this time of year. Here are eight bad ones.