This Month's eNewsletter Featured Articles:
As a marketing professional, you're challenged with getting the greatest overall value for your direct marketing dollar... and with an increasing number of digital channels available, combined with traditional media options, there are pros and cons of each channel as it relates to improving response rates and ROI.
The key question is, "What's the best marketing mix that will connect with your target audience?"
Visions worked in collaboration with the client to develop a campaign strategy that would deliver 75 sales appointments. The highly-personalized approach integrated multiple channels into a delivery schedule that was designed to achieve maximum response.
Our campaign creative identified the seriousness of a sanitation issue faced by many healthcare facilities, and offered a free sanitation test kit with published white paper outlining the effectiveness, value, and benefits of our product solution.
Jon Otto, a member of the White Earth Nation and CEO of Visions, Inc., was recognized by the Minnesota American Indian Chamber of Commerce (MAICC) for his commitment of time, talents, and resources to support the MAICC's Mission. One of the first American Indian Chambers in the United States and the first and oldest Chamber for people of color in Minnesota, the MAICC was founded and incorporated in 1986.
Basics: RFQs/POs/File Prep/PDFs/FTP
If you use InDesign, here are step-by-step instructions on packaging your job files.
When describing your project to us for quotation purposes, it is important that we're both on the same page in terms of pages.
Find specifications on over 100 sizes in 12 categories, with a downloadable die file available for each envelope.
Follow these four steps when placing an order with us from a quote we've supplied.
For smaller jobs, the traditional rules of PDFs do not apply. Learn the rules, and see six examples of proper, and improper, PDFs!
Visions worked in collaboration with the client to develop a campaign strategy that would deliver 75 sales appointments.
The biggest fear for any event host is poor attendance, and the biggest challenge of any event marketer is attracting the right people — filling the seats with the target audience!
Did you know that promotional products are one of the most effective and economical marketing tools available today?
If you're looking for answers, inspiration, or just some new ideas, you might find them here.
A Brazilian design firm bested 138 other creative firms to win the Olympic Committee contract.
Check out these six logo trends, from flat designs to monolines, for cutting edge identity design.
We selected 25 portraits and applied different CMYK duotone to each image. You can even download the curves we used.
Explore some great pocket folder links, each with free die outlines available for download.
Envato features over 4.5 million digital products created by designers, developers, photographers, illustrators and producers.
Check out this great infographic of 28 design terms that every marketer should know.
Lines! Curves! Colors! Shade! We feature 15 trends and 60 logos from the 2015 LogoLounge Trend Report.
Zing Ecommerce created these awesome gifs that tell the story of famous company logos throughout their history.
MyFonts.com has this cool feature where you can upload an image of type and it will tell you the name of the typeface. Does it really work? We tested it with 40 randomly selected fonts to find out.
If you are considering a new or redesigned logo and/or corporate identity, here are some ideas to keep in mind.
We've compiled hundreds of resources that are industry specific. A fantastic resource.
1:1 personalization is a lot more than names. Here is an example of what you can do.
If you are looking for a practical guide to what's possible with variable data, here it is.
Digital printing used to be hard. Now it's much easier. See just how hard with these two examples from history.
We have a new secret weapon when it comes to digital folders, brochures, etc. It's new equipment and a process that won't result in cracked ink along the fold. It really is a huge improvement.
As a marketing professional, you're challenged with getting the greatest overall value for your direct marketing dollar.
A simple checklist to make sure you are getting the best results from your postcard mailings.
Now there's an easy-to-use tool to statistically profile your best B2B or B2C customers.
The retailer discontinued its iconic Big Book in 2009. Here's why they've decided they need a catalog after all.
Read all about list acquisition, consumer and business lists, and the secret sauce of great campaigns.
An email has a subject, a direct mail piece has a headline, but really they function the same: Open it and read on! Here are four strategies to get more readers to do just that.
The postcard newsletter is a great concept, allowing you to provide valuable information in a condensed format that is more likely to get read.
When it comes to direct mail, we've got all the services you need under one roof. Your campaign will proceed smoothly and effectively.
The postcard is simple, cost-effective and can deliver results. To get the best response from yours, keep these five tips in mind.
With successful direct response campaigns, three critical elements converge to entice your readers to take action. Those three elements are the list, the offer and the creative.
Identify the eight type of stories that get the best readership, design strategies and much more.
Would you like to see your email newsletter list grow more quickly? Here's how you can build your email list using print.
Review the details as to the impact of your recycled stock choices.
Apple promotes sustainable forestry via its partnership with The Conservation Fund to protect working forests in Maine and North Carolina.
Looking for ways to become an even greener mailer? Check out these suggestions.
We found this video that does a great job communicating the benefits of print from both effectiveness and environmental points of view.
Equipment and Capabilities
We came across two other security infographics that are relevant to helping protect your personal and confidential information.
Vision's Jon Otto was recognized at the Minnesota American Indian Chamber of Commerce's (MAICC) Annual Awards Banquet.
Visions has been a long time supporter of the great work done by the Tiwahe Foundation.
Sharing good fortune with others is a big part of our philosophy at Visions, and recently we had the pleasure of participating in The St. Jude Fall Festival of Hope.
Images and Color
How well do you see colors? This unique test gives you a grade beyond pass or fail.
For a quick but thorough review of color theory and how it applies to creative, production and printing, look no further than this article.
Here's a free stock image resource for you to check out to keep your image costs down.
These early color photographs of Antarctica were taken by Frank Hurley in 1915 at the age of 30.
We set out this month to find really great, truly free (even for commercial use) stock photo web sites.
This cool tool from Idée Labs searches 20 million Flickr Creative Commons images by color and tags.
How much can you scale an original photograph? This article provides the answers.
How you can avoid getting a stock agency demand letter for copyright infringement.
Need to print an image graphic from the Web? Here's how to reduce the JPG artifacts in your original.
With image-intensive projects, you should always resize images before importing them into your layouts.
To convert to CMYK or not convert.With new technologies come new options.
Standardizing color across your workflow is easier than you think!
Considering a mobile campaign? Follow these six SMS best practices to avoid the dreaded STOP.
This article delves into the concepts driving one-to-marketing and digital printing, touching on databases.
Even if you are in an industry that some might not find exciting, you can still create thoughtful, engaging content your target audience will read.
Experiential marketing is a strategy to engage consumers and invites and encourages them to become a participant in a brand.
Tie your brand to a positive customer experience or emotional connection, and you're more likely to develop a customer for life.
B2B respondents listed direct mail as a critical component of their marketing mix.
Review the finer points of grammar, the little things that can make all the difference, to see if your writing complies.
Dan Britton, a graphic designer and dyslexic, has designed a font that helps non-dyslexics see what it's like.
How you should change your approach to copy for both spendthrifts and penny pinchers.
It is easy to create amazing charts with the charting tools at google.com.
Research shows how substituting a word in a familiar expression causes the brain of a reader to snap to attention.
Is your content successfully reaching millennials? Compare your strategies to these surefire tips and get more shares from your content.
See the button styles and colors of ten great websites, with four expert tips from a renowned designer.
Facebook is taking a page from Google as it targets the red-hot mobile advertising space.
New Google policies make it harder to find the keywords you need to optimize for search engines.
Customized landing pages can improve campaign results up to a 70%.
Use a little psychology to determine the best time of the day to send your email campaigns!
Trying to come up with story ideas for your newsletter or blog? Here are ten ways to jumpstart your effort.
It may be mind-boggling but we easily compiled more than 1,600 abbreviations and acronyms used in texting.
Learn the fundamentals of creating, deploying and optimizing customer surveys.
This mini-whitepaper provides a primer on testing strategies, concepts and options.
The catalyst for this story is a fantastic brochure produced by The Print Council simply titled Why Print?
Offset Printing and Coatings
Make your black backgrounds deeper and richer by adding some color to the 100% black ink.
Did you know UV coating looks great and can protect your print jobs from automation damage and even normal wear?
How thick is a given weight of paper? It all depends on the type of paper it is. Confused? Read this and you won't be.
SA cites 200+ studies showing human brains prefer reading text on paper rather than screens.
Choose from both an article and a video on the process of manufacturing paper from start to finish.
Ever wonder which stock you should specify for which type of project? Wonder no more; they are all listed here!
Post-Press and Bindery
Loop stitching is a great bindery option for brochures or catalogs that need to be included in a three-ring binder. They lie flat while opened, unlike materials that rely on drilled holes.
Wouldn't know a French fold if you were engulfed in one? Read this and you'll never be flat on folding.
QR Codes and Augmented Reality
Just type in a web URL and in a few moments you will have its QR code, generated in four standard sizes.
Five videos chosen to demonstrate augmented reality, the process of superimposing digital content onto real-world items.
Drill down into your marketing ROI with the details derived from 1:1 QR codes!
Read 10 great reasons why you should consider integrating a QR code into your next print campaign.
We discuss four areas of your print footprint that need to be updated in the age of QR codes and smart phones.
Social Sites and Email
The research is in on the best days and times of days to send your emails.
Sidekick, a free email plugin, allows you to view the open and click history of every email you send.
This infographic from Fusework Studios shows how you can get the most from Twitter.
Spam is no longer limited to email: It has quickly migrated to social media.
You spend a lot of time creating your email marketing campaigns. Make sure they get delivered.
The NCOA database helps you ensure your mail gets to its recipient, improving deliverabiity and getting the most from your marketing.
Lean more about NCOA, a secure, licensed service from the USPS to keep your lists up to date.
PIA recently made a set of recommendations to minimize automation damage as your direct mail piece is processed by the Post Office. These recommendations will help you minimize automation damage.
A recession-era surcharge on postal rates is expiring, and the USPS will effectively decrease postage rates.
There is bipartisan support in Congress for a bill to reform the USPS and make it more solvent.
USPS Postal Inspection Service warns of trojan horse email spam. Beware of what shows up in your inbox!
A fantastic PDF detailing the new requirements for the address panel for any Standard Mail project, i.e. direct mail.
Work and Play
Why would a gifted musician choose such an obscure instrument?
We found this video of Steve Jobs from when he spoke in 2005 at Stanford University's commencement.
A good joke can come in handy this time of year. Here are eight bad ones.
Check out how these web behemoths went from amateur to slick in a span of just ten to 20 years!
Calculating the odds of an unlikely occurrence is trickier than you think.
In a perfect world, best ideas win. In the real world, recognize these logical fallacies.
Off-the-beaten-trail sites you will like: wacky, wallpapered, and wonka-ish.
An eggcorn is an unintended pun of sorts. A term only recently coined, it's taken on a life of its own.
When the cat recently wrecked the Mac, we learned some lessons the hard way that all laptop users should heed.