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Content is King in Our Resource Center

If you're looking for ideas, answers, or inspiration, you just might find it here. We're reintroducing our Resource Center, and it's loaded with rich content and extremely valuable information for today's marketing professional.

Check out all our resources! They're specifically designed to help improve your results — from the educational resources for marketing managers, designers, and direct marketers, to newsletter libraries that are packed with the latest trends, techniques and technologies, to case studies of marketing programs that exceed the customer expectation. We have you covered.

Interested in the facts? Check out these educational resources for the marketing communications professional.

  1. 1. Mailpiece Guide
  2. 2. Mini Color Book
  3. 3. Paper Sample Booklets — Coated & Uncoated Stocks
  4. 4. Presentation Guide for Designers
  5. 5. Prepress for Digital Printing

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What about "Proof-of-Concept" success stories? Read, review, and download valuable "Case Studies" featuring customized marketing solutions and the superior results we've delivered.

Interested in following the latest trends, technologies, and thought leaders changing the marketing landscape? Subscribe to our newsletters. We have an "eNewsletter" that's published monthly, and a "Printed Newsletter" that's mailed bi-monthly. They're unique in content and are designed to educate, inform, and inspire. Sign up for both today to get the maximum value.

1. In every Issue, we provide timely articles of interest for direct marketing and print purchasing professionals.

2. We also maintain a library of relevant articles from past issues. Browse through our collection of over 200 beneficial, informative, and helpful articles.

Below is a sample of our most popular articles. Take a look, then feel free to visit our "Newsletter Library" and experience our complete collection of informative industry information!

resource center

Some of Our Favorite Articles

 

The Ultimate Envelope Guide
in Production Tools
Find specifications on over 100 sizes in 12 categories, with a downloadable die file available for each envelope.

 

Recycling Calculator: Environmental Impact
in Environment
Calculate the impact of your recycled stock choices.

 

12 Easy-to-Understand Examples of How Posters Work
in Creative
Review 12 posters from the Cooper Hewitt/Smithsonian Museum exhibit How Posters Work and see an example of each.

 

Often-Overlooked Rules of Grammar
in Communications
Review the finer points of grammar, the little things that can make all the difference, to see if your writing complies.

 

28 Design Terms Every Marketer Should Know
in Creative
Check out this great infographic of 28 design terms that every marketer should know.

 

Damaged Direct Mail
in Direct Response
PIA recently made a set of recommendations to minimize automation damage as your direct mail piece is processed by the Post Office. These recommendations will help you minimize automation damage.

 

Powerful List Profiling Solution for Direct Marketers
in Direct Response
Now there's an easy-to-use tool to statistically profile your best B2B or B2C customers.

 

Niches: Big Data Comes to Print List Sourcing
in Direct Response
Niches is a proprietary segmentation tool that uses demographic elements to group a household into one of 26 specific clusters.

 

1:1 Marketing and Variable Data Printing
in Marketing
This article delves into the concepts driving one-to-marketing and digital printing, touching on databases.

 

Google Chart Generation Tools
in Marketing
It is easy to create amazing charts with the charting tools at google.com.

           


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