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Logo Design Trends

Logo Lounge, a large searchable database of logo designs, just released its 2018 Logo Trends report. It's a fascinating take on key trends in brand and identity creation. We've summarized their analysis below.

Tumbled

Over-easing of the edges with kinder, softer corners.

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Parallelogram

The nature of the oblique shape gives it a sharp, aggressive attitude.

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Outline

Drawing attention with a highlight outline in most of these cases adds a nice touch or serves a functional purpose.

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Modern religion

These logos tend to reinforce the design fraternity's infatuation with rich symbolism.

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Neo vintage

Imagery that was plucked from the last century seems to be fair game here.

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B/W hipster

These logos do a smart job of targeting this group by combing otherwise traditional components in a counter traditional way.

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Phonetic

These graphics rely on some convenient abbreviating that leaves wordsmiths wriggling with pangs, like a set of scales requiring adroit attention to level them.

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Blurple

Extreme eye-popping, chroma-screaming applications like Instagram continue, but the trend here is the adoption of subtlety.

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Gold

Gold, used properly, still carries a 14K level of prestige, elegance, and sophistication like no other color.

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Fatty fade

This is an analog gradient that's fresh and vibrant to a new generation of eyes with a hint of retro for a kicker.

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Linear fade

Because of the channels, these marks appear much more grounded and don't exhibit the same flood of intense color found in Fatty Fades.

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Field lines

Big, fat, burly Kevlar-plated line work is what happens when traditional monoline design starts bulking up for its next role in Logo the movie.

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Cut

Embellish a letterform, and you're just improving; but remove a stroke here or there, and you'll be issued a cease and desist notice without apology.

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Serif redux

The rebrand of Chobani at the leadership of Leland Maschmeyer, brought warmth, humanity and unapologetic charm to a product previously lingering behind a futuristic sans serif.

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Punctuation

Planting a fleck or a speck at the end of a name is much more than a stylish affliction. These periods, commas, colons, and more are opening a previously unconsidered dialogue with consumers.

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