Direct mail
that
performs
Visions’ core business is helping our clients connect with their clients. From broad-reach saturation to advanced, first-party-driven models, we work to understand your business and build predictable growth with ranked, segmented data and coordinated digital amplification.
Highlights:
Data Modeling & Prioritization
We build scoring models that rank your first-party customers and prioritize prospects so outreach starts with the highest-value targets.
Score and rank existing customer lists and prospect universes
Segment by likelihood to respond, value, and product fit
Allocate budget toward top tiers; reduce spend on low-yield segments
Deliver clean, mail-ready lists with segment instructions
Postal Optimization & Route Density
Get more impact per dollar by mailing smarter, not more.
Optimize carrier routes and reduce postage with density tactics
Balance saturation vs. targeted drops by segment performance
Improve deliverability and timeline predictability
Google Surround (Individualized Digital Amplification)
Extend each mail touch with coordinated impressions to the same households.
Serve Google/Mobile/Meta ads to matched Google ID
Sequence creative to mirror the mail piece and offer
Reinforce awareness and lift response with precise timing windows
Search Retargeting & Conquesting
Capture intent where it starts—and win the moment of consideration.
Retarget users who searched relevant category/brand terms
Build competitor keyword and fringe-competitor sets for conquesting
Sync audiences with mail drops to boost response during the decision window
Use negative/brand-safety filters to keep media efficient
Trigger-Based Programs & Smart Segmentation
Turn signals into actions with always-on, event-driven outreach.
Triggers by life stage, purchase cadence, inactivity, or service area changes
Auto-refresh segments as data updates; no manual list wrangling
Maintain testing frameworks (offers, formats, cadence)
Tracking, Matchback & Optimization
Close the loop and keep improving.
Mail tracking, QR/PURLs, call-tracking, and UTM analytics
Deterministic matchback to measure true lift by segment